In the past, search engines were the only way to get traffic to your website. But now, social media, email marketing, and other online channels have become very important in driving traffic to your site. While many people use these channels for branding, they often overlook brand building. This article will show you how you […]
Tag: Mobile Optimization
Increase Your Conversion Rates: Strategies to Boost Your Online Sales
The devil is in the details. The success of an email newsletter, landing page, or ad campaign often resides in minutiae. Things like the subjects of your visuals, the placement of the CTAs, the font size, and the adjectives you use can make or break your marketing efforts. This is the stuff of conversion rate […]
Google My Business Profile: A Key to Local Business Success
Google Business Profile (formerly Google My Business) is a service businesses can use to easily manage their presence online. After verifying your business, you can start to customize how your profile appears in Google Search. Google Business Profile allows you to edit your listing for users to see, allowing you to connect better with your […]
8 Common SEO Marketing Scams to Avoid and Protect Your Website in 2023
Finding a good, trustworthy marketing company to help with SEO can be tough. With all the options available, it can be hard to choose. And it doesn’t help that there are multitudes of SEO scams out there. The cheapest options may look the most appealing, but they are most likely only SEO scams that will […]
5 Effective Ways to Improve Your Website Visibility on Search Engines
Getting a good placement in Google search results to increase your website visibility may seem difficult. But you can make life a lot easier for yourself and your website. Take these simple, Google-recommended steps to help the search engine giant know you’re there. In this article, we spell these out for you — follow the […]
Increasing Online Visibility: Tips and Strategies for Small Businesses
Brand and business visibility is all about awareness and engagement. Awareness is about being seen. Your potential customer’s ability to recognize or recall your brand is necessary for purchasing decision-making. A sale cannot happen unless a person is first aware of a product they want or need and then a brand that offers it. Not only is […]
Increasing Online Visibility: Tips and Strategies for Small Businesses
Marketing has two main goals: Branding and Business Branding Branding is the process of making a recognizable and unique impact on your customers and potential customers. The goal is to build a lasting impression that will keep your business top of mind. Branding has 3 sub-goals: 1. Awareness – You lose 100% of the sales from […]
19 Proven Ways to Drive More Traffic to Your Website: Tips and Techniques for Effective Marketing
Make it easy for people to find you! One of the most important questions we often get in marketing is how to drive traffic to your website. There are tons of ways, but for now, let’s keep it simple. Below you’ll find a list of 19 ways to drive traffic to your website. Looking for […]
Write Better Emails: Tips and Techniques for Effective Email Marketing
Have you ever sat down to start writing emails and just hit a brick wall? You know you need to get your email marketing going strong, but it just seems like you can’t get started on it. Writing better emails starts with getting the right idea for the email you want to send out. Often, […]
