Discover the key factors that influence search engine rankings and learn how to enhance your website’s position on SERPs. Unveil expert insights and strategies from Trustway Marketing to boost your online visibility and drive more organic traffic.
Tag: keyword research
Google My Business Profile: A Key to Local Business Success
Google Business Profile (formerly Google My Business) is a service businesses can use to easily manage their presence online. After verifying your business, you can start to customize how your profile appears in Google Search. Google Business Profile allows you to edit your listing for users to see, allowing you to connect better with your […]
8 Common SEO Marketing Scams to Avoid and Protect Your Website in 2023
Finding a good, trustworthy marketing company to help with SEO can be tough. With all the options available, it can be hard to choose. And it doesn’t help that there are multitudes of SEO scams out there. The cheapest options may look the most appealing, but they are most likely only SEO scams that will […]
The Ultimate Guide to Developing an Effective SEO Marketing Strategy
Search engine optimization is one of the essential marketing functions to drive qualified users to your website regularly, but some marketers and business owners make the mistake of thinking of SEO within a silo. SEO is not a medium to be considered independently but included broadly across your other marketing efforts to achieve long-lasting, quality […]
The Hidden Pitfalls of Keyword Tools: How to Avoid Wasting Your Time and Money
Google’s Data Limits All Keyword Tools Google has the best data on keywords and it doesn’t share a lot. Almost all keyword tools are limited to Google’s data or other services that only have a tiny sample of searches. Many of which are inaccurate. At lower search volumes, Google’s searches per month count can be […]
Getting Found on Search Engines: The Ultimate Guide to Boosting Your Online Presence
How do people find you? Let’s face it…The phone book is dead. People don’t go to a phone book anymore when they’re looking for someone. They use the internet. If no one can find you, you’ll end up with no business. The need to be found comes with a problem, however. The number of websites […]
Increasing Online Visibility: Tips and Strategies for Small Businesses
Brand and business visibility is all about awareness and engagement. Awareness is about being seen. Your potential customer’s ability to recognize or recall your brand is necessary for purchasing decision-making. A sale cannot happen unless a person is first aware of a product they want or need and then a brand that offers it. Not only is […]
Increasing Online Visibility: Tips and Strategies for Small Businesses
Marketing has two main goals: Branding and Business Branding Branding is the process of making a recognizable and unique impact on your customers and potential customers. The goal is to build a lasting impression that will keep your business top of mind. Branding has 3 sub-goals: 1. Awareness – You lose 100% of the sales from […]
Why Google’s Keyword Tool Isn’t Great for Keyword Research: What You Need to Know
Following the conventional strategy for keyword research almost always leads to failure or has a very low hit rate. It either teaches you to do the wrong thing entirely, or fails to point out major pitfalls. I want to challenge how you think about keyword research and open your mind to new ideas for choosing […]
