Tag: creating a brand

Building Your Brand: A Comprehensive Guide to Creating a Successful Brand Strategy

Building Your Brand: A Comprehensive Guide to Creating a Successful Brand Strategy Brand Strategy

Your brand is a distillation of who you are, who you’re not, what you believe, and why consumers care. It lays the foundation on which every piece of your organization is built. Cattle ranchers used to use branding irons to indicate which animals were theirs. As the cattle moved across the plains on their way […]