Tag: branding techniques

The 5 Pillars of Marketing: A Comprehensive Guide for Businesses

The 5 Pillars of Marketing: A Comprehensive Guide for Businesses digital marketing strategy

Digital marketing is too much to handle. You have read every article on “digital marketing today” and “how to increase conversion rates”. SEO, paid ads, email marketing, and all — you have done everything, but nothing gives tangible results. If your company is about to step foot into the digital space for the first time, […]

Building Your Brand: A Comprehensive Guide to Creating a Successful Brand Strategy

Building Your Brand: A Comprehensive Guide to Creating a Successful Brand Strategy Brand Strategy

Your brand is a distillation of who you are, who you’re not, what you believe, and why consumers care. It lays the foundation on which every piece of your organization is built. Cattle ranchers used to use branding irons to indicate which animals were theirs. As the cattle moved across the plains on their way […]