Your brand is a distillation of who you are, who you’re not, what you believe, and why consumers care. It lays the foundation on which every piece of your organization is built. Cattle ranchers used to use branding irons to indicate which animals were theirs. As the cattle moved across the plains on their way […]
Tag: brand reputation
The Brand Called You: How to Build a Personal Brand and Stand Out in a Competitive Market
Everyone you meet will form an impression about your company, even if they haven’t done business with you. This is exactly what produces a brand name. Brands have a number of tactical functions that enable your business to: Distinguish yourself from competitors Position your message in the hearts and minds of your target market Be […]
