We know, we know—you’re tired of hearing about content promotion. You’ve heard it all before: you need to promote your content to build an audience and drive traffic. But guess what? It’s true! If you want people to read your blog posts, if you want them to understand the value of what you’re offering, then […]
Tag: brand awareness
Increase Website Traffic and Build Your Brand: Expert Strategies for Online Success
In the past, search engines were the only way to get traffic to your website. But now, social media, email marketing, and other online channels have become very important in driving traffic to your site. While many people use these channels for branding, they often overlook brand building. This article will show you how you […]
Should You Be Creating Branding Content? A Guide to Building Your Brand
Doing traditional advertising for the products and services you offer, publishing how-to content on multiple social networks, and posting answers to widely asked questions in your industry are part of a properly executed marketing strategy. But have you ever wondered what the secret of high-profile brands is? Why do they win over their competition time […]
Are You Making the Right Moves in Your Marketing Strategy? Find Out Here
How do I know which marketing strategies to choose? How do you know what marketing strategies to choose? There’s a TON of them out there! What happens if you choose the wrong strategy? Low or no results in your marketing efforts. Knowing which strategies are the right strategies is an imperative piece of your marketing […]
Building Your Brand: A Comprehensive Guide to Creating a Successful Brand Strategy
Your brand is a distillation of who you are, who you’re not, what you believe, and why consumers care. It lays the foundation on which every piece of your organization is built. Cattle ranchers used to use branding irons to indicate which animals were theirs. As the cattle moved across the plains on their way […]
The Brand Called You: How to Build a Personal Brand and Stand Out in a Competitive Market
Everyone you meet will form an impression about your company, even if they haven’t done business with you. This is exactly what produces a brand name. Brands have a number of tactical functions that enable your business to: Distinguish yourself from competitors Position your message in the hearts and minds of your target market Be […]
