We hear companies say all the time that they get the majority of their business from word of mouth. In today's day and age, word of mouth comes through the internet more often than any other format. What's out there that you don't know about?
A beautifully designed site or advertisement will fall flat if the copy is not written well. Google rewards websites mostly for their ability to engage visitors, along with the ability to compel the visitor to interact with the site. Ineffective copy makes for ineffective marketing.
90% of customers report that product videos help them make purchasing decisions. A third of all the time people spend online is dedicated to watching videos. There are tons of types of videos to create and the budget doesn't have to be astronomical for it.