Free Online Class

Paid Advertising in a Nutshell

Stop burning through cash and market to your ideal target audience

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Why Should You Use Paid Advertising?

Paid ads are one of the easiest marketing formats in order to increase brand recognition and awareness. Though many businesses believe that paid ads are great for increasing sales, it is actually a bit more complicated than that. Paid ads generate brand awareness and that awareness is what leads to sales.

Digital advertising is just that… ads that are digital!

These ads come to customers through a variety of channels (websites, search engine results, pre-roll videos, etc.) but they all attempt to do the same thing: increase awareness!

In this class, you’ll learn:

The Main Advertising Mediums

including how and when to use them effectively to increase the return on your investment.

The 3 Pillars of Paid Advertising

including learning the core of what makes a great ad that accomplishes your goal.

Planning and Budgeting

including how to plan your online ads based on sales goals and how to efficiently spend according to where your customer is at in the sales funnel.

Paid Ad Key Performance Indicators

including how to narrow down what you look at to see if it is working and the only things you need to measure for success.


Too many companies pressure you to buy things from them. Our philosophy is different. We want to show you our expertise before you decide whether you want to work with us or not.

By offering our classes, we are able to help you with different aspects of your marketing and then, if you want us to help you more, you’ll know right where we are.

Each of our classes is around 60 minutes long and is packed with valuable information for you to make the best decisions in marketing for your company.