Brand and business visibility is all about awareness and engagement.
Awareness is about being seen. Your potential customer's ability to recognize or recall your brand is necessary for purchasing decision-making. A sale cannot happen unless a person is first aware of a product they want or need and then a brand that offers it.
Not only is it imperative to be innovative with creating your own awareness, but you also need to be conscious of other brand’s outreach within your market. Companies that generate a high level of brand awareness are likely to make more sales than their competitors. Being able to reach your customers more effective than others can be the difference in success and failure
Companies that generate a high level of brand awareness are likely to make more sales than competitors. Are you focused on getting your name out there?
Engagement is more about getting them to interact with you once they are aware you exist. It is the process of creating an emotional or rational attachment between your company and potential customers.
To make that connection with your customer-base is essential because without it, there is no reason for people to care about what you are offering. Having that association can be a great advantage over you competitors, in that your brand can be associated with more than just your product or service. In doing so, you need to ask yourself these questions:
How are people interacting with your company? Are they seeing and interacting with you on social media? Reading your blog posts? Clicking around on your website?
You lose 100% of the business from people who don’t know you exist.David Hall, Founder & CEO of Trustway Marketing
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