Am I Doing the Right Things?
How do I know which marketing strategies to choose?
How do you know what marketing strategies to choose? There's a TON of them out there! What happens if you choose the wrong strategy? Low or no results in your marketing efforts.
Knowing which strategies are the right strategies is an imperative piece of your marketing efforts. Knowing which strategies aren't right for your needs right now is also an important factor in determining which marketing strategies to choose.
For example, you feel like you need leads and you need them now. You speak to a marketing company and they offer Search Engine Optimization and tell you that you will get leads from that. While it's true, the problem in that is SEO is a long-term strategy and doesn't typically produce fast results. It's a great strategy if you're looking for the long-term, but not when you need leads now.
If you're like most companies, you've done some marketing. You get some marketing strategies going. You spend some time and money trying to get out there so people can see your products and services and hopefully, (fingers crossed) buy from you.
As a business owner, your primary job is to ensure the company generates revenue. You think about it day and night. You dream about it. Sometimes there's nightmares. Your primary responsibility is ensuring that more sales come in than bills go out. That's the only way to make profit, right?
How do I know if I'm doing the right stuff?
Look at these 3 things...
Is It Working?
Are you getting everything you want out of your marketing? Is it building the company you always dreamed of? Do you have as much business as you can handle? It might be time to take a look.
Are you getting a return on investment? If your marketing isn’t profitable based on what you want to accomplish, it may be time for a change. But, how do you measure your ROI and where is it important?
The Right People?
Getting in front of people and getting in front of the right people are two completely different things. If you’re not getting in front of the right people, you need to look at what needs to change immediately!