Google Business Profile (formerly Google My Business) is a service businesses can use to easily manage their presence online. After verifying your business, you can start to customize how your profile appears in Google Search. Google Business Profile allows you to edit your listing for users to see, allowing you to connect better with your […]
Category: SEO
Create A Brand Persona And Elevate Your Marketing Strategy
There are endless ways companies develop, implement and improve their marketing strategy. What they all have in common is building the strategy on a well-put-together plan that includes the company’s characteristics, their target audience, and the type of services or products they provide. But there’s something not every company takes into consideration, which can elevate […]
7 Strategies To Grow Your Business Through Word Of Mouth
Finding new creative strategies to boost sales for your business is challenging, as competition is intense. Merely having an online presence, a well-designed website or a visually pleasing eCommerce store is not enough to make you stand out from your competitors. But companies keep forgetting the most convincing approach that usually gets neglected: Word of […]
8 Common SEO Marketing Scams & How To Avoid Them
Finding a good, trustworthy marketing company to help with SEO can be tough. With all the options available, it can be hard to choose. And it doesn’t help that there are multitudes of SEO scams out there. The cheapest options may look the most appealing, but they are most likely only SEO scams that will […]
Why Local SEO Is Important for Your Small Business
If you own a small business and you are already thinking of expanding in the digital world, you may be well aware of the advantages SEO holds. But it’s also turned into a competitive environment as more and more companies are directing resources for online marketing efforts. If you want to drive more sales to […]
4 Hacks to Grow Local Businesses with SEO Strategy
Search is still the most targeted source of traffic because buyers love organic results. According to this research, “70% of the links search users click on are organic – not paid.” Yes, email is efficient, the paid search comes with guaranteed traffic (yet 70-80% of users overlook the paid ads, concentrating on the organic traffic), […]
5 Methods to Improve Your Website Visibility on Search Engines
Getting a good placement in Google search results to increase your website visibility may seem difficult. But you can make life a lot easier for yourself and your website. Take these simple, Google-recommended steps to help the search engine giant know you’re there. In this article, we spell these out for you — follow the […]
What Is Effective SEO [How to Integrate It In Your Marketing Strategy]
Search engine optimization is one of the essential marketing functions to drive qualified users to your website regularly, but some marketers and business owners make the mistake of thinking of SEO within a silo. SEO is not a medium to be considered independently but included broadly across your other marketing efforts to achieve long-lasting, quality […]
The Problem With Keyword Tools (And How To Fix It)
Google’s Data Limits All Keyword Tools Google has the best data on keywords and it doesn’t share a lot. Almost all keyword tools are limited to Google’s data or other services that only have a tiny sample of searches. Many of which are inaccurate. At lower search volumes, Google’s searches per month count can be […]
Getting Found On Search Engines
How do people find you? Let’s face it…The phone book is dead. People don’t go to a phone book anymore when they’re looking for someone. They use the internet. If no one can find you, you’ll end up with no business. The need to be found comes with a problem, however. The number of websites […]
How to Respond to Online Reviews
While getting online reviews is extremely important, responding to those reviews is just as important. In this video, we show you how and why you should respond to both good and bad reviews online. We have 4 tips for responding to good reviews and 4 tips for responding to negative reviews with examples for both. […]
Why Google's Keyword Tool Isn't Great For Keyword Research
Following the conventional strategy for keyword research almost always leads to failure or has a very low hit rate. It either teaches you to do the wrong thing entirely, or fails to point out major pitfalls. I want to challenge how you think about keyword research and open your mind to new ideas for choosing […]
