Category: Funnel

The 5 Pillars of an Airtight Digital Marketing Strategy

The 5 Pillars of an Airtight Digital Marketing Strategy 5 Pillars of a Digital Marketing Strategy

Digital marketing is too much to handle. You have read every article on “digital marketing today” and “how to increase conversion rates”. SEO, paid ads, email marketing, and all — you have done everything, but nothing gives tangible results. If your company is about to step foot into the digital space for the first time, […]

How to Set Up Your Website to Attract More Leads

How to Set Up Your Website to Attract More Leads How to setup a website to get more leads

Design your website to get more leads. Check out these best practices and tricks. Websites act as business cards for your company, as they’re the main medium to emphasize you on the online map. From your company culture and perspectives to extensive information about your products or services, this is the main tool to use […]

2021 in Review: The Most Successful Digital Strategies

2021 in Review: The Most Successful Digital Strategies marketing digital strategies

Discover 5 digital marketing lessons from 2021 to use as a stepping stone for your 2022 plan. One thing that we have learned from 2021 is that digital marketing strategies are the driving force for credibility, brand awareness, and sales. With the digital world expanding more than ever, we can’t ignore the power a tactic […]

7 Reasons to Work with a Marketing Agency

7 Reasons to Work with a Marketing Agency marketing agency

Does your business need a digital boost, and are you wondering if you should turn to a marketing agency to grow your online presence? Considering the fast-paced environment we live in, the stakes are definitely high when it comes to winning in the digital space. Sure, you can try DIY marketing, but it is likely […]

How To Use Testimonials For Lead Generation

How To Use Testimonials For Lead Generation How To Use Testimonials For Lead Generation

Testimonials and feedback are gold because prospects trust your customers’ honest opinions far more than your marketing material or sales reps: 85% of people trust online reviews as much as personal advice, and 91% check online reviews occasionally or regularly before making a purchase. If you’ve started reaching and exceeding your customers’ standards, you can […]

Why Your Website Should Be the Hub of Your Marketing

Why Your Website Should Be the Hub of Your Marketing Why Your Website Should be the Hub of Your Marketing

https://www.youtube.com/watch?v=fgVz1zScoyA For many people, a website is little more than a billboard. This mentality can not only hurt your overall brand, but also makes growing your business much more difficult. Whether you are doing email marketing, social media marketing, paid ads or any other form of marketing for your business, you need to take another […]

Are The Right Prospects Seeing Me?

Are The Right Prospects Seeing Me? Increase Visibility

Not everyone is a prospect for your business. We often hear businesses say that they want to go after anyone who may be interested in their products or services. Mistake! Every business has people that are most likely to buy their products and services. Those groups of people are your target market. Think of it like a […]

Am I Doing The Right Things In My Marketing?

Am I Doing The Right Things In My Marketing? Doing the right things in marketing

How do I know which marketing strategies to choose? How do you know what marketing strategies to choose? There’s a TON of them out there! What happens if you choose the wrong strategy? Low or no results in your marketing efforts. Knowing which strategies are the right strategies is an imperative piece of your marketing […]

Marketing Has Only 2 Main Goals

Marketing Has Only 2 Main Goals Goals of Marketing

Marketing has two main goals: Branding and Business Branding Branding is the process of making a recognizable and unique impact on your customers and potential customers. The goal is to build a lasting impression that will keep your business top of mind. Branding has 3 sub-goals: 1. Awareness – You lose 100% of the sales from […]

The 4 Most Important Parts of Your Marketing Plan

The 4 Most Important Parts of Your Marketing Plan how do you know what marketing strategy is best

Everyone knows you need a business plan. Many businesses, however, don’t realize a marketing plan is arguably more important. Unlike your business plan, a marketing plan focuses on getting and keeping customers. A good marketing plan spells out all the tools and methods you’ll use to achieve your revenue goals. Your marketing plan is your […]

Six Steps to Defining Your Target Market

Six Steps to Defining Your Target Market Target Market

Understanding who your target market is and what your target market needs, wants and is interested in is extremely important. Identifying these things will become the core of your business. 1.  Understand the problems that you solve The starting point in defining the target market is to understand the problems that you solve. Once you […]