Category: Content Marketing

Branding for Small Businesses is Major for Survival

Branding for Small Businesses is Major for Survival branding small businesses

For the untrained eye, having a brand identity is something only for international corporations and larger businesses. And a term like branding feels directed only to the businesses earning billions each year.  Conversely, numerous small business owners and company directors believe that branding for small businesses is time-consuming and unprofitable; that a brand story is […]

Should You Be Creating Branding Content?

Should You Be Creating Branding Content? branding content

Doing traditional advertising for the products and services you offer, publishing how-to content on multiple social networks, and posting answers to widely asked questions in your industry are part of a properly executed marketing strategy. But have you ever wondered what the secret of high-profile brands is? Why do they win over their competition time […]

8 Tips in Using Video to Boost Your Brand

8 Tips in Using Video to Boost Your Brand video content

Did you know that 87% of marketers use video, with over half of all marketers saying that video content generates the most ROI of all content types? If you aren’t yet using video to boost your brand, now is the time to start. Using video on your website, in your social posts, and in your […]

How To Create Content That Converts: A Beginner’s Guide

How To Create Content That Converts: A Beginner’s Guide How To Create Content That Converts: A Beginner's Guide

By now, you probably acknowledge that one of the ways to go wrong in business is to neglect your target audience’s needs and wants. If you design content marketing without a documented strategy, your content will not convert. The next movement in content marketing is proving to be much more challenging. But, for those who […]

Expand Yourself With Our WordPress Video Tutorials

Expand Yourself With Our WordPress Video Tutorials Video Icons

Are you ready to expand your WordPress knowledge? Save countless hours of searching and researching how to get the most out of WordPress with our WordPress for beginner training videos No more bouncing around Google and YouTube hoping to find what you’re looking for. Learn new skills in 5 mins or less. Register your domain […]

Making Good Content

Making Good Content how do you market your business best

There’s no better long-term strategy than content marketing. SEO and Social Media marketing are also effective at building good, long-term results, but your content will influence almost every other marketing strategy you could use. Content Marketing is “…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain […]

Getting Your Brand Recognized – Brand Strategy

Getting Your Brand Recognized – Brand Strategy Brand Strategy

Your brand is a distillation of who you are, who you’re not, what you believe, and why consumers care. It lays the foundation on which every piece of your organization is built. Cattle ranchers used to use branding irons to indicate which animals were theirs. As the cattle moved across the plains on their way […]