Category: Competitive Analysis

How to Find the Proper Marketing Mix for Your Company

How to Find the Proper Marketing Mix for Your Company mix marketing

A good marketing mix helps companies determine their four Ps and craft the best marketing strategy. Discover what it is and how to apply it to your business. Image Source A successful marketing plan goes beyond the latest trends and social media channels. The practice of marketing at its core is a strategic approach, and […]

Strategies To Align Marketing Objectives with Business Goals

Strategies To Align Marketing Objectives with Business Goals marketing business objectives

Metrics, quarterly benchmarks, data based on user insights ⁠— are all very important factors in drafting a marketing strategy for your business. But an aspect that isn’t mentioned as often is that you have to keep in mind the overall picture, and most importantly your business objectives, in order to have efficient marketing results. At […]

9 Reasons To Outsource Your Marketing To Experts

9 Reasons To Outsource Your Marketing To Experts 9 Reasons to Outsource Marketing

Since the internet is here to stay, digital marketing, unlike other marketing forms, engages audiences and can help ensure the future of your company. Spending time and money on this area of your business can bring great results. However, the complex and fast-changing rules of the internet raises the stakes for those who want to […]

How to Fully Optimize Your Google My Business Listing

How to Fully Optimize Your Google My Business Listing How to optimize your gmb listing

Everyone is Searching The internet has completely transformed business and culture. We’ve entered into an information golden age. You can find exactly what you’re looking for and a route to where you’re going in a just a few seconds. Need to go to the airport? Easy. Want to get a rental car? Done. Hungry? No […]

The Importance of Outsourcing

The Importance of Outsourcing Importance of Outsourcing

Before we get into the intricacies of where you need to get started with your marketing, let’s talk for just a minute about the importance of outsourcing to your business. You could spend thousands of hours researching out the ideal solutions for the challenges you are facing or you could get expert help and guidance. […]

How Customer Service Impacts the Bottom Line

How Customer Service Impacts the Bottom Line Customer Service Reputation Bottom Line

If you own a business, customer service should always be a priority. Keeping customers happy is the key to running a successful and profitable business. Without it, you start to find issues with customer retention and the cost to aquire customers is always higher than retaining them. How does customer service affect you? 96% of […]